Digital marketing is conducted through channels such as social media, search engines, websites, email, mobile devices, and apps. Internet marketing allows a company expand its reach, target specific customers, personalize its message, and measure results in real-time. A good website is key to digital marketing, and it should not read like a sales pitch. Content is important, whether produced through blogging, video, podcasts or white papers. Note that B2B and B2C digital efforts differ, with the former requiring more time to nurture customers. Digital marketing strategy also varies depending on the company’s stage, whether it is a startup building awareness or an established enterprise seeking to connect with its customers on a personal level.
Key Takeaways:
- Benefits of digital marketing include internationalization, personalization, and the ability to target customers.
- Content marketing, affiliate marketing, email marketing, and social media marketing are types of digital marketing.
- Performance can be measured by looking at click-through rates, cost per click, lifetime value, and other metrics.
“Regardless of the industry they’re in or what their role is, everyone’s involved with or impacted by some form of digital marketing or digital marketing services at some point in their lives.”
Read more: https://learn.g2.com/digital-marketing
Leave a Reply