Marketing collateral is different in the sense that it is basically showing the consumer rather than telling them about it. Showing them that your product and branding is actually good and works is a great way to build trust within your audience. There are many different ways to go about this, one of them being testimonials. When people see that other people are having success, they will start to believe. Another form is a personal blog. It helps build trust.
Key Takeaways:
- Collateral marketing is generally has more information than the usual.
- With collateral marketing you are showing the customer not telling them.
- Testimonials and blog posts are just a few types of marketing collateral.
“Marketing collateral is media or marketing materials that are typically more informative than conventional advertisements. The medium is generally designed to project authority, establish legitimacy, and build trust with prospects to closely supplement sales efforts.”
Read more: https://blog.hubspot.com/marketing/effective-marketing-collateral-list
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