It's really easy to build a successful email strategy. Here are four things: Email list buildingPlan which emails you will sendEmail design and content creationSending the campaign and analysing the results 1. Your email list should be built Building a contact list is a crucial first step in email marketing campaigns. Without a contact list, what good is an email campaign? Signing … [Read more...]

The Seven Stages of the B2B Journey of the Future: From 2020-2021, many companies have made a huge transition from traditional marketing's way of attracting customers. These shifts were due to new technologies and changing requirements of consumers across the globe. Today, business professionals need a more simplified process that can assist them throughout their journey. 1) Generating … [Read more...]

Not all metrics can be used to measure your marketing activity. Focusing on the wrong metrics can slow down or even stop your business' growth. should not measure "vanity indicators". These are still important indicators to gauge marketing performance. However, there is a difference between indicators and strategic metrics across channels, content, and landing pages. This guide will discuss … [Read more...]

If you want your business to succeed, digital marketing is essential. The right digital marketing strategy can help you grow your business, from increasing sales to attracting new customers. Here's What Allan Dib (author of "The One-Page Marketing Plan") has to say about the importance of digital marketing. Many business owners believe that if their product or service is great, the … [Read more...]