There are quite a few different ways that you can make content a more effective part of your sales funnel. One of the most important things you can do when it comes to publishing content is make sure that it is solving problems for your audience. You also want to make sure that your content is optimized for search intent as that will help convert readers to buyers. Finally, make sure to pay attention to key performance indicators so you can see where your strengths and weaknesses lie.
Key Takeaways:
- Try to build your content in a way that highlights a problem your audience may have, and also gives a solution.
- Be creative with your call to action such as including a discount offer or asking your visitors to sign up to a newsletter.
- Create videos as they are some of the most popular forms of content and will help your products become more findable.
“Search intent optimization is key to converting readers into buyers, but don’t forget search intent may evolve based on how well your copy is written and structured.”
Read more: https://contentmarketinginstitute.com/2021/11/content-effective-sales-funnel/
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