Creating a content strategy can be hard because there are many different types of people and those types of people all want different things. There are some fundamentals that everyone can and should use. The first one is Why. Why are we doing this method of content strategy. Getting the How out of the way will make it easier for the rest of the fundamentals. The next one is Who. Who are we showing this to? And the last one is How. How are we going to do it.
Key Takeaways:
- Why is the first thing that you should be asking your team when making a plan.
- Who you are going to present this content towards is also important.
- And the last one is how you are going to do it and do it successfully.
“But eventually, you realize doing this bare minimum won’t get you far.”
Read more: https://contentmarketinginstitute.com/2021/09/content-strategy-pillars/
Leave a Reply