Small business will inevitably have a harder time getting noticed in the big ocean of big business. Try using various keywords that people would usually use locally, but not as frequently outside of your bubble. If you have multiple locations, make a page for them. It will help you get noticed. Many people use mobile for searching, so make sure that the page they are looking at will be mobile friendly. Make sure that all your pages have the correct NAP.
Key Takeaways:
- You can use methods from bigger businesses like specific content tailored to your audience.
- Having multiple web pages will help with locals finding your business.
- More people are using voice activation for searching. You will have to make changes specifically for that.
“There are millions of people typing search queries into Google every day and, according to statistics from Loganix, 46% of those queries are local searches.”
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