There are some very interesting general marketing statistics related to the usage of social media’s impact on small businesses. Over 75 percent of small businesses have reported utilizing social media for promoting their businesses, with Facebook being the platform used the most. At least 1 in 3 Internet users have claimed they use social networks to look for additional information on a brand or product. Furthermore, Twitter, LinkedIn, and Instagram are other social media platforms that can aid in converting customers and are considered critical to marketing success.
Key Takeaways:
- Close to 90 percent of marketers claim that their social media marketing activities have improved their exposure for their organizations.
- Only 8 percent of social media marketers globally claim Facebook produced optimal ROI.
- Over 80 percent of Twitter users claim that Twitter impacts their buying decisions more than television.
“More than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales.”
Read more: https://smallbiztrends.com/2016/12/social-media-marketing-statistics.html
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