Creating a content marketing strategy has a lot of steps, but there are a few steps that any business big or small should follow to make sure they are successful. You need to know your audience. What media platform are they using the most? What type of content do they like? Long form or short form? After those few steps, you need to know what is your audience looking for and how can you provide that to them.
Key Takeaways:
- Figure out who is your audience and tailor content towards them.
- Finding out the right content to place at the right time is something to figure out.
- Figure out where they are all at and use that media platform to advertise.
“Figure out exactly where they go online, and don’t try to spread yourself too thin. Remember, excelling at one or two channels is much better than being only partly present on a bunch of channels.”
Read more: https://www.entrepreneur.com/article/298090
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