There has been a marked decline in the chance that posts will be accepted and disseminated on social networks. The constraint is being driven by the social network providers. They only want content that is engaging and will drive interest. Knowing this, there are things one can do to increase the chances that their content will be circulated to larger numbers on social media including choosing the right networks on which to post, finding things to post that are engaging, educational or humorous, knowing your audience and targeting it, posting during hours when others are not crowding the platform and earning trust by posting what is useful and which will attract followers.
Key Takeaways:
- You don’t need a presence on every platform; decide which ones are worth your time.
- Post educational or funny evergreen content that doesn’t have an expiration date.
- Posting during slow hours (often weekday afternoons) can prevent you from getting drowned out.
“For small businesses, it’s not always reasonable to pay for marketing on social media.”
Read more: https://mention.com/en/blog/organic-social-media-reach/
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